Roger Dubuis continues undoing the past to reshape the future
Sci-fi movie screenplay or childhood fairy-tale gone wrong? Neither: it is instead the latest flight of fancy into
the incredible, extraordinary universe of Roger Dubuis. A universe in which
fantastic definitely rhymes with iconoclastic. A universe in which the brand
rips apart established codes, the better to reinterpret them. An approach
annually showcased on its booth at the Salon International de la Haute
Horlogerie (SIHH). A spirit epitomised in the renaissance of its iconic Hommage
collection that will be the star of the show at this next edition. This time,
however, Roger Dubuis gives a whole new meaning to the end-of-year saying “ring
out the old, ring in the new”, by inviting one and all to share in a unique
social media experience leading well beyond December 31st, right the way
through to January 20th 2014 – and beyond! For a whole month running from
December 20th through to January 19th – and thus figuratively spanning a period
that includes an ending and a fresh beginning – a brand-new video clip will be
available at the exact same time each day, instilling a sense of anticipation
and ensuring a regular rendezvous. All the videos will share the theme spelled
out in the website url – www.goodbyecuckoo.com - , complete with a humorous
catch line that transcends the theme to evoke a wider symbolism, and the
revelation of the Roger Dubuis booth at SIHH on January 20th, 9 a.m.
About Roger Dubuis Roger Dubuis has been at the forefront of
contemporary Haute Horlogerie since 1995. Its
audacious creations, firmly anchored in the 21st century, bear the mark of all
the savoir-faire and expertise of the finest watchmaking mechanisms combined
with powerful and daring designs. Boldness and extravagance are the brand’s
signatures, and determination its engine. Rich in conceptual creativity and
mechanical detail, its collections are inspired by four different worlds: the
Incredible Player, the Incredible Warrior, the Incredible Venturer and the
Incredible Diva. The Roger Dubuis product lines La Monegasque, Excalibur,
Pulsion and Velvet are distributed worldwide through an exclusive sales network
and boutiques. The quest for excellence, the long search for the right gesture,
the development of unique skills are all constants of the Geneva based Swiss
Maison, which is part of the Richemont Group since 2008. The fully integrated
Manufacture Roger Dubuis is the only watchmaker in the world to have all of its
precious timepieces embossed with the Poinçon de Genève, a guarantee of finest
craftsmanship.
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