Roger Dubuis continues undoing the past to reshape the future
Sci-fi movie screenplay or childhood fairy-tale gone wrong? Neither: it is instead the latest flight of fancy into the incredible, extraordinary universe of Roger Dubuis. A universe in which fantastic definitely rhymes with iconoclastic. A universe in which the brand rips apart established codes, the better to reinterpret them. An approach annually showcased on its booth at the Salon International de la Haute Horlogerie (SIHH). A spirit epitomised in the renaissance of its iconic Hommage collection that will be the star of the show at this next edition. This time, however, Roger Dubuis gives a whole new meaning to the end-of-year saying “ring out the old, ring in the new”, by inviting one and all to share in a unique social media experience leading well beyond December 31st, right the way through to January 20th 2014 – and beyond! For a whole month running from December 20th through to January 19th – and thus figuratively spanning a period that includes an ending and a fresh beginning – a brand-new video clip will be available at the exact same time each day, instilling a sense of anticipation and ensuring a regular rendezvous. All the videos will share the theme spelled out in the website url – www.goodbyecuckoo.com - , complete with a humorous catch line that transcends the theme to evoke a wider symbolism, and the revelation of the Roger Dubuis booth at SIHH on January 20th, 9 a.m.
About Roger Dubuis Roger Dubuis has been at the forefront of contemporary Haute Horlogerie since 1995. Its audacious creations, firmly anchored in the 21st century, bear the mark of all the savoir-faire and expertise of the finest watchmaking mechanisms combined with powerful and daring designs. Boldness and extravagance are the brand’s signatures, and determination its engine. Rich in conceptual creativity and mechanical detail, its collections are inspired by four different worlds: the Incredible Player, the Incredible Warrior, the Incredible Venturer and the Incredible Diva. The Roger Dubuis product lines La Monegasque, Excalibur, Pulsion and Velvet are distributed worldwide through an exclusive sales network and boutiques. The quest for excellence, the long search for the right gesture, the development of unique skills are all constants of the Geneva based Swiss Maison, which is part of the Richemont Group since 2008. The fully integrated Manufacture Roger Dubuis is the only watchmaker in the world to have all of its precious timepieces embossed with the Poinçon de Genève, a guarantee of finest craftsmanship.