viernes, 7 de marzo de 2014

Girard-Perregaux gives life to a unique collection of images that celebrates its partnership with The Academy Museum of Motion Pictures.

    Girard-Perregaux celebrates its partnership with the Academy Museum of Motion Pictures by curating a selection of images honoring the history and connection of the art of moviemaking and watchmaking.
    The images showcase a series of compelling pairings revealing interesting similarities between the creative process behind the m
aking of a watch and the production of movies. The photos, all meticulously selected from the extensive Academy and Girard-Perregaux archives, show how both processes aim at creating something that is timeless and iconic, that is born from physical work and that, in time, turns into something magic. Craftsmanship, talent, expertise, patience, and attention to details are present.

   “At Girard-Perregaux we are proud to present these images that reinforce, with a visual journey through the creation process, the raison d'être of our partnership with the Academy Museum” says Michele Sofisti, CEO of Sowind and Girard-Perregaux. “Manufacturing a watch is a labor of patience, love and perseverance, which are the same ingredients needed to make a movie.”
   “We are thrilled to be partnering with Girard-Perregaux on the creation of the Academy Museum of Motion Pictures” says Bill Kramer, Managing Director of the Academy Museum. “Girard-Perregaux represents the highest level of design and artistic integrity and perfectly aligns with our goal of presenting the art of moviemaking to a global community of arts patrons and film lovers through the Museum.”
   A further nod to the film industry, Girard-Perregaux has launched the Hawk Hollywoodland, a special edition piece created as an homage to the film community.
About The Academy:

   The Academy of Motion Picture Arts and Sciences is the world’s preeminent movie-related organization, with a membership of more than 6,000 of the most accomplished men and women working in cinema.
In addition to the annual Academy Awards—in which the members vote to select the nominees and winners—the Academy presents a diverse year-round slate of public programs, exhibitions, and events; provides financial support to a wide range of other movie-related organizations and endeavors; acts as a neutral advocate in the advancement of motion picture technology; and, through its Margaret Herrick Library and Academy Film Archive, collects, preserves, restores, and provides access to movies and items related to their history. Through these and other activities the Academy serves students, historians, the entertainment industry, and people everywhere who love movies.
Official Web link

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